![]() But “the best Terminator movie since T2” consensus doesn’t mean much when most folks hated the last two and liked or were indifferent toward Rise of the Machines. The film has its pleasures, such as strong performances, a solid dialogue-driven second act, some big, if muddled and poorly edited, action sequences. So, the word got out early and that word was… fine? Look, I’m on the “no” side of the fence, but only just barely (I like Terminator 3: Rise of the Machines just fine, thank you much). Paramount has previously worked with Reddit to promote releases including Darren Aronofsky’s “Mother!,” “Pet Sematary” and movies in the “Cloverfield” franchise.The reviews were better, but not good enough.įox opened Terminator: Dark Fate a week early in 12 overseas territories, critics saw and reviewed the film well in advance of its global rollout. ![]() “We have started to invest more in our entertainment team to build true partnerships with studios like Paramount,” he said. ![]() Reddit is hoping to do more “Hall R” activations in the future, said Neal Hubman, Reddit’s senior director of West Coast brand partnerships. Of course, said Teifeld, “there’s always going to be haters – it’s the internet.” So far, the post has generated more than 66,000 upvotes, more than 7,000 comments, and received 21 community awards.Īs the AMA host, Rogowsky will select questions posted on Reddit to throw to the “Terminator: Dark Fate” crew, who also will be able to pick Qs they’d like to address. On May 23, Schwarzenegger posted the “Terminator: Dark Fate” on Reddit from his own handle (GovSchwarzenegger) - and it essentially evolved into an impromptu AMA. According to Reddit, more than 200 million of users on the site are TV and film fans.Īnd Arnold has a big following on Reddit. But the studio wants to tap into the site’s passionate fanbase, as part of building hype and awareness for “Termination: Dark Fate” ahead of its Nov. Sure, Paramount could have live-streamed a session itself. “We want fans to feel like they’ve gotten a personal glimpse into how this movie was made.” Having the AMA live-streamed is important, “because you couldn’t do this with the whole cast in text format – it’s hard enough to follow AMA when it’s just one person,” Teifeld added. “So much time and energy goes into creating these panels for Comic-Con, and we felt ‘Hall R’ with Reddit was the perfect digital extension for the Comic-Con experience,” said Tamar Teifeld, VP of digital marketing at Paramount. There won’t be an audience for the Reddit AMA at Comic-Con: Rather, the aim is to bring the excitement of the convention to Redditors worldwide. It’s Reddit’s first activation at Comic-Con and the first time the site has partnered with an entertainment franchise for a live-streamed AMA with a host. Reddit and Paramount are calling the special AMA “Hall R” of Comic-Con, although it’s going to held off-site from the San Diego Convention Center (at an undisclosed location). Fans will be able to begin posting questions on the thread (available at this link) about two hours before the event the body of the post will be an embedded video, which will be looping the film’s trailer until the live-stream starts. The Reddit AMA for “Terminator: Dark Fate” went live on the homepage Thursday in a takeover ad unit.
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